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MEN SS15
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MEN SS15
VIDEO INFO
 

Men SS15

For his debut at Pitti Uomo within the Pitti Italics frame, Marcelo Burlon confirms his status of  cultural wanderer, producing both a collection and a performance that strives on fusion and cross-pollination. Mixing the composite iconography he is a master at – a personal collage of tribal and religious signs fused with snakes, numbers, geometries – with the speed and performance of motocross, Marcelo offers an heroic, almost superhuman, yet always slightly off-kilter take on contemporary style. Seen live for the first time on a posse of street-cast models and various members of the County of Milan moniker, clothes will fully reveal the striking mix of prints and functional shapes.

Working around a protection/performance theme, Marcelo adds hi-impact padded pieces such as racing trousers and tops to his repertoire, while turning prints into another catching layer of visual shielding. The collection gains strength in the high tech element: a dark fabric that glows intensely when hit by light is used for a poncho and a windbreaker. Marcelo’s staples, from the t-shirt to the bomber jacket, from skinny pants to trainers to backpacks, are given a powerful makeover. Esoteric symbols are seen through a racing angle; words like fuego and muerte (erased) create potent slogans. The Ombre Alloversnakes print works as the new camouflage, basketball pieces are made in leather and the sweatshirt plus sweatpants combo builds the new metropolitan suit. 3d motifs crate textural tension.

The overall mood is sharp and graphic, yet playful. The collection creates a sense of belonging, an almost tribal urge satisfied by bold pieces that while being visually assertive truly feel individual.

PHOTOGRAPHY Paolo Zerbini CREATIVE DIRECTION Marcelo Burlon STYLING Ilaria Norsa HAIR Gianluigi Garagaro @ Aldo Coppola MAKE UP Cristiana Ceccarelli @ Aldo Coppola BACKSTAGE DIRECTION Marchi Salgado TALENTS Afshin Momadi – Alberto Brasola Barina – Fa’ Empel – Federico Genna – George Miltchev – Loris Moretto – Marracash – Matteo Bomba Teruzzi – Matteo Foschi – Michele Lamanna – Nordine Benotmane – Olivier Langhendries – Paolo Farcic – Reece Crisp – Sam Jarou – Tamy Glauser – Tom Brunet – Youngjun Koo MODELS Adam K. @ Fashion – Al Pierce @ Elite – Alejandro @ Independent – Axel Serine @ Boom – Chris B. @ Tomorrow – Daniel Bamdad @ Elite – David Svedulf @ Independent – Jun @ Boom – Lucas Kittel @ Urban – Luke @ Beyond – Melanie Engel @ IMG – Socrates @ Boom -Tony Thornburg @ Elite – Vitan @ Independent – Yannik Sylla @ Joy – Yefrin @ Joy -Younes Bendjima @ I Love Models

For the Accessories Shooting PHOTOGRAPHY Bea De Giacomo PHOTOGRAPHY ASSISTANT Giulia Soldavini CREATIVE DIRECTION Marcelo Burlon

 
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