A cultural wanderer, jack of many trades and all-around mover ‘n shaker, Marcelo Burlon operates fluidly under the moniker County of Milan. With its pervasive global appeal and pop grasp on the collective imagination, the language of fashion is a tool he is particularly familiar with.
What started as a visually-arresting t-shirt line has grown swiftly into a full collection, for both men and women, that keeps a metropolitan vibe with an upbeat tribal flavor. For FW14-15 Marcelo Burlon took a bunch of urban staples – from the t-shirt to the bomber jacket, from skinny pants to painterly scarves, from trainers to backpacks, not forgetting, for women, the essential pencil skirt – and gave them a multicultural makeover, his own way. Drawing iconographic elements from different cultures – Mapuches and Teleheuleches from Patagonia – as well as inventing them – snakes, numbers, geometries – Marcelo created his very own symbolism by remixing all the elements into endlessly morphing patterns which he splashed onto clean, pragmatic pieces, letting prints entertain the eye while keeping the design basic. The collection is visually bold, yet extremely practical. It is inclusive and playful, satisfying the widespread urge of belonging to a group while choosing pieces that truly feel individual.
With a keen eye and a taste for excellence, Marcelo Burlon also engaged in a series of collaborations to create iconic yet authentic accessories that punctuate the collection. Hats are made with Borsalino 18.57, caps with New Era and backpacks with Eastpack, while Fueguia 1833 created the artisanal candles in Patagonia. Beanies, socks, a basketball and a skateboard, not to mention iPhone cases, complete the offer.